AIMMS - Media Selection

Description

This example introduces a simplified media selection problem which is formulates as a binary programming model.

A company wants to set up an advertising campaign in preparation for the launch of new products. There are six different types of target audiences for the new products. Furthermore, there are eight different media types that will reach various audiences. Since there isn't any single media that will reach all of the target audiences at once, multiple media types need to be selected in order to reach all of the target audiences. The goal of this example is to minimize the total cost of selecting the different types of media that will cover all of the target audiences.

Keywords

Set Covering Problem, Logical Constraint

Industries

Services & Government

Model Types

(Mixed) Integer Programming

References

Chapter 9 - A Media Selection Problem in the Optimization Modeling Guide

Download AIMMS Example

You can download an AIMMS example dealing with this problem via the link below, and run it after installing the AIMMS software. If you don't have an AIMMS license yet, you can download a free license of AIMMS.

ftp://ftp.aimms.com/pub/Download/Examples/Media Selection.aimmspack

Please make sure to save this file including the .aimmspack extension so that it can be opened by AIMMS.

This example application is a simplification of reality. Please do not hesitate to contact us to discuss how AIMMS enables you to build a complete optimization application that captures the full complexity of your problem.

Screenshot AIMMS Example

Media Selection