AIMMS Enters New Growth Phase with GRO as Strategic Partner

AIMMS acquired by GRO to support the next phase of growth and global expansion.

Haarlem, North Holland, 25 June 2025 – AIMMS, a global leader in enterprise optimization and decision intelligence software, has been acquired by GRO, a software-focused private equity firm with a strong track record of scaling high-potential B2B software companies. This marks a new chapter in AIMMS’s journey centered on accelerating growth, strengthening innovation, and extending global impact.

For more than 35 years, AIMMS has helped some of the world’s leading organizations make smarter decisions through powerful optimization technology and deep industry expertise. From strategic modeling and scenario planning to supply chain design, AIMMS has empowered customers to make confident, data-driven decisions in increasingly complex environments.

GRO brings extensive experience in supporting software companies like AIMMS as they grow and scale. With a hands-on approach, GRO supports businesses in expanding go-to-market strategies, building high-performing teams, and unlocking operational efficiency to drive long-term growth.

“We’re excited to welcome AIMMS into the GRO portfolio,” said Maxwell Veyhe, Partner at GRO. AIMMS has deep domain expertise, strong modeling and supply chain planning products, and serves a clear market need. We see significant potential to scale its impact by strengthening commercial capabilities, expanding internationally, and supporting the team in realizing their long-term vision.”

This partnership comes at a pivotal moment in our journey. The demand for data-driven decision-making tools is accelerating, and AIMMS is uniquely positioned to meet that demand across industries. With GRO’s backing, AIMMS plans to accelerate product development, expand into new markets, and invest in capabilities that increase business value for its growing customer base.

“Partnering with GRO represents a major opportunity to elevate our vision and broaden our reach,” said Roland Slot, CEO at AIMMS. Their deep experience in scaling complex software businesses and strong strategic support make them an ideal partner for our next phase. We chose to partner with GRO because of our shared leadership values and strong cultural alignment.”

Together with GRO, we look forward to accelerating our impact across industries and continuing to shape the future of optimization.

About AIMMS

AIMMS is a leading provider of optimization solutions delivering unmatched flexibility and precision for supply chain planning and optimization. AIMMS offers Optimization Tooling for building custom optimization applications and a ready-to-use SaaS application, SC Navigator, for supply chain network design and strategic planning. Headquartered in the Netherlands with offices in Singapore and the US, AIMMS is trusted by Fortune 500 companies and other industry leaders to enhance decision-making.

About GRO

GRO is a private equity firm focused on accelerating growth for software companies in Northern Europe. With a team of experienced professionals and a hands-on approach, GRO provides strategic support to help companies scale and realize their full potential.

Media Contact:

AIMMS Marketing ([email protected])