Breaking Free From Planning Rigidity: HEINEKEN’s Shift to Flexibility and Smarter Trade-Offs
Hear how HEINEKEN, together with AIMMS and ORTEC, built the flexibility their planners always wanted, turning complexity into a competitive advantage.
Even the most advanced planning tools can trap global FMCG manufacturers in rigidity. That was the case for HEINEKEN, whose local planning systems performed well inside each market but struggled when plans needed to stretch across borders.
Fragmented data, rigid ERP processes, and Excel-driven scenarios made collaboration slow and trade-offs nearly impossible to quantify. When the business needed agility, planners were stuck working around the system instead of through it.
In this webinar, you’ll learn how HEINEKEN:
- Brought flexibility to a rigid planning process by moving beyond Excel and standardized tools.
- Turned business logic into scalable optimization apps with ORTEC’s guidance.
- Used AIMMS to democratize optimization, enabling planners to run scenarios without coding or math expertise.
- Accelerated decision-making and collaboration across global and local teams.
- Scaled a single success story into an enterprise-wide capability that supports smarter, faster planning everywhere.
Explore more:
- Case Study: How HEINEKEN Innovates with Centralized Planning Tools Built on AIMMS
- On-demand Webinar: The HEINEKEN Journey of Supply Chain Design & Optimization
Build & Deploy Custom Apps
AIMMS Optimization Tooling is a complete toolset for building and deploying custom optimization applications.
It is a powerful tool designed for data scientists, operations researchers, and analytics professionals.