Breaking Free From Planning Rigidity: HEINEKEN’s Shift to Flexibility and Smarter Trade-Offs
Discover how HEINEKEN unlocked flexibility, speed, and smarter decision-making across their global network.
- Date: Thursday, November 13, 2025
- Time: 4:00 – 5:00 PM CET | 10:00 – 11:00 AM ET
Reimagine global planning beyond Excel and rigid systems
Overview
Even the most advanced planning tools can trap global FMCG manufacturers in rigidity.
That was the case for HEINEKEN, whose local planning systems performed well inside each market but struggled when plans needed to stretch across borders.
Fragmented data, rigid ERP processes, and Excel-driven scenarios made collaboration slow and trade-offs nearly impossible to quantify.
When the business needed agility, planners were stuck working around the system instead of through it.
Learn how HEINEKEN:
– Brought flexibility to a rigid planning process by moving beyond Excel and standardized tools
– Turned business logic into scalable optimization apps with ORTEC’s guidance
– Used AIMMS to democratize optimization, enabling planners to run scenarios without coding or math expertise
– Accelerated decision-making and collaboration across global and local teams
– Scaled a single success story into an enterprise-wide capability that supports smarter, faster planning everywhere
Meet the Speakers
Jeroen Röhner
Sander Vlot
