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Application area: Sales & Marketing

Examples of how prescriptive analytics (optimization) is used in sales and marketing

Portfolio Planning & Optimization

Plan product introductions with confidence, establish capacity requirements and understand different demand scenarios to drive profitability.

Merchandise & Promotions Planning

Optimize your merchandising and promotions planning decisions to drive sales and lower costs.

Supply Chain Network Design Use Cases eBook

Download our eBook and explore the most common use cases for supply chain network design and optimization.