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Application area: Sales & Marketing

Examples of how prescriptive analytics (optimization) is used in sales and marketing

Portfolio Planning & Optimization

Plan product introductions with confidence, establish capacity requirements and understand different demand scenarios to drive profitability.

Merchandise & Promotions Planning

Optimize your merchandising and promotions planning decisions to drive sales and lower costs.

Implementing Sustainability with Effective Supply Chain Network Design

Learn how to optimize for carbon emissions and other sustainability objectives using scenario modeling.